About
I am a Commerce Grad studying in University of Delhi, quite fair for someone who has always been enthusiastic about know-how of the business world. I moved to India which gave me an opportunity to work with multiple startups.The best part about working with startups is that you get to wear all the hats.So, here I am with an improved version of skills,willingness to learn and eagerness to explore looking for a chance to help craft Khushi 2.0.
- Data Skills:MS Excel (Intermediate), MS Word (Proficient)
- Designing Skills: MS PowerPoint (Intermediate), Canva (Proficient)
- Marketing Skills: Content & Social Media Marketing (Proficient), Customer Relationship Management(Intermediate), Project Management (Intermediate), Research (Intermediate)
- Other Skills: Sketching (Intermediate), Writing (Intermediate)
Looking for an opportunity to work in a challenging position combining my skills which provides professional development, interesting experiences and personal growth.
Experience
- Working on ideation & execution of user engagement & retention strategy for a fin-tech based app.
- Conducting extensive data analysis and compiling user data to identify areas for improvement and growth opportunities.
- Utilizing various software tools such as Figma, Clever-Tap, and Web-Engage for effective product management.
- Aligning with cross-functional teams(design, engineering, marketing) for successful product launches and updates.
- Upskilling myself about consumer behavior, and making the app user-friendly while deeply studying retention marketing.
- Orchestrated the sales reach-out strategy involving organic sources like Expat Groups, Social Media Engagement.
- Launched LGBTQ+ campaign, and Referral Program that led to increased reach and improved branding.
- Achieved 20% growth in revenue over a 3 months period.
- Learned how to manage data, worked on my MS Excel skills, Blueprint building, testing, and prioritizing were some key skills gained.
- Designed and executed national social media strategy across 1.5k followers on instagram and facebook.
- Spearheaded offline marketing campaigns such as brand collaboration, sample distribution, reaching out to 100+ potential customers.
- Proposed the idea for CSR campaign that helped promote goodwill
- Developed a product pricing strategy based on competitor market research.
- Got good hands-on conducting surveys, research, business planning & valued the importance of relationship building & management.
- Created multimedia products(videos & graphics) to drive engagement across cross-channel.
- Developed cross-channel platforms to engage with different consumer segments,increasing the brand reach by 500%(in terms of followers).
- Research on brands,restaurants, and other possible marketplace for collaboration.
- Presenting the ideas and successful tie-ups with Farmers Market, Samsara, and Utpala Cafe.
- Gained knowledge on how things work in the back-end by being part of brand-partnership meetings, research on algorithmic information, practiced customer dealings and also upgraded design & content writing skills.
Position of Responsibility
- Working in a society that represents the Commerce Department managing the technicalities and design.
- Upskilled designing by practicing various tools,learnt how to conduct workshops, and majorly working in a team and becoming a problem-solver.
- Directly overseeing the activities of more than 50 college ambassadors while leading the campus ambassador programme
- Co-lead the 2022 recruitment process, selecting 15 candidates from a field of more than 200 applications.
- Invoking the SVC Commerce Department, head the group of five designers for the inter-society NAAC event
- Organized a workshop on Canva Designing with 100+ attendees
- Worked for a cause of providing schooling services & mental health sessions for intellectually disabled students
- Increased the growth of the follower base by 3x in 6-month period.
- Raised over INR 10,000 for Mission Pehechan, which intended to give disabled students access to education and mental health counselling
- Learnt how to collaborate with different teams,been part of sponsorship- excelled skills like cold mailing, communication, negotiating.
Projects
Volunteering
Member
(April 2022- Present) (Delhi,India)
- Organized awareness carnival on financial & legal literacy, key speaker for life skill session, handled logistics & registrations for SMYC2022 with 3000+ attendees,organized SMYC’23 Delhi with 1500+ youth.
- My major achievement was letting go of my fear of public speaking and nourishing the leader in me while learning & working with a diverse group.
Market Research Intern
(Feb 2021-June 2021) (Delhi, India)
Education
SRI VENKATESWARA COLLEGE, UNIVERSITY OF DELHI
New Delhi, India
Degree: Bachelor of Commerce
- Principles of Marketing
- Personal Finance
- Principles of Economics
- Computer Application in Business
- Investing in Stock Market
Relevant Courseworks: